The UK-based Instant Win Gaming which has been a leading provider of web-based, instant win games revealed that it has inked a partnership agreement with Rank Group’s Mecca. The deal comes as part of the company’s strategy to present a totally new Instant Win suite of games.
The Chief Executive Officer of Instant Win Gaming Rhydian Fisher said that web-based games that offered instant win options were quite popular to date. According to him, Mecca that is part of the British gambling company Rank Group realized this trend as well as the importance to provide their customers with gaming services of such type.
Mr. Fisher also shared that this content had managed to become quite attractive when it comes to lottery. However, the fact that more and more customers preferred mobile devices when reaching their favourite gaming content, had prompted the company to consider bringing instant win games to its portfolio.
IWG’s Chief Executive Officer explained that everyone at the company were very happy about their partnership with Mecca and were impatient to start creating an entirely new content. He also described Mecca as a reliable and large brand with traditions that had great plans for the upcoming years. According to Mr. Fisher, the brand was also one of the best when it came to professional experience and players base, which was a great base to ensure the expected success of the new instant win games.
The product range that is to be presented under the new partnership agreement will originally include the release of a total of 10 games, including the Cashbuster and Slingo titles. According to the deal’s terms, the RGS of Instant Win Gaming will be used for the games’ delivery to customers.
For more than decade and a half, Instant Win Gaming has been providing customers worldwide with high-quality web-based instant win services for lotteries. The company currently has over 250 instant win games in its portfolio and offers its services to various gaming platforms and commercial brands.
The Rank Group’s Director of Digital & Cross Channel Services Colin Cole-Johnson confirmed of the partnership agreement and said that the deal with Instant Win Gaming was an excellent new development for the customers of Mecca. As the unit’s chief explained, scratch cards had been part of the industry for ages, but there had been hardly any development in this type of gaming content. On the other hand, Instant Win Gaming offered more innovative and customer-engaging content, so the intention of Rank Group and its Mecca brand was to focus on popularising the new product range among their players.
- Author
Olivia Cole
